Marketing Plan


Jenny Heinzen Real Estate provides clients with an aggressive modern Marketing Plan that creates results through traditional and online methods. Marketing Plans are customized for each listing and may include; specific target markets, a press release, drone photography, an international focus, customized website and involvement of a local marketing company. Accurate pricing plus high-quality marketing gives your property maximum exposure to qualified buyers.  

General Marketing:

  • Professional Photography and Virtual Tour, possible arial photography and Matterport 3D 
  • Mobile-friendly Marketing Package
  • Color brochure or flyer designed by a local marketing firm
  • Engaging property description
  • Approach current buyers/clients  
  • For sale sign (when applicable)
  • Broker Tour and Open House (often in the form of a reception) 
  • Networking with buyers and REALTORS®/Brokers
  • Extensive online and social media promotion
  • Buyer activity report and follow-up
  • Local, national and international exposure 
  • Discretion & client confidentiality
  • Customized elements

Multiple Listing (for non-confidential listings):

Real estate brokers and agents can view and send a listing to buyers through:

  • California Multiple Listing Service Platform (CRMLS) serves as a portal for adding and searching listings. CRMLS is the largest MLS provider in the country with approximately and 80,000 members in California. 
  • Central Coast Regional Multiple Listing Service (CCRMLS), a database reaching approximately 2,500 REALTORS®. Its members are able to market properties across San Luis Obispo County, as well as parts of Santa Barbara, Kern and Monterey counties.

Public Domain Websites:

Listings are marketed on consumer-focused real estate sites. Some examples:

  • Zillow/Trulia
  • Redfin

Social Media:

  • Facebook
  • Linked-in
  • Nextdoor 
  • Pinterest
  • Many others

Real Estate Broker and Agent Websites:

Due to a sharing exchange (IDX) concept commonly practiced now in real estate, any agent can feature a listing on their own website for the purpose of attracting a buyer. With permission, your property is presented on corporate and individual agent websites such as,,, and hundreds of others.

Syndication Media:

A somewhat newer cottage industry has developed around public access to information on real estate listings as a consumer draw. It's an outsourcing of content that adds value to online media products including the Wall Street Journal, USA Today and other mainstream media that enhance their following and subscriptions by providing direct links to real estate listings. Here is a list (logos) of some of them:

Jenny Heinzen Broker/Owner
REALTOR®, CalBRE# 01436553, Since 2004

Mobile: 805-260-0581

Jenny Heinzen Real Estate, a division of Vineyard Professional Services, Inc. 
is located in Paso Robles off of Ramada drive near Farm Credit West at
3990 Ruth Way, Suite A, Paso Robles, CA 93446

Jenny Heinzen |  Broker/REALTOR®
CalBRE# 01436553 | 805-260-0581 | Email Me
Copyright © 2016. Jenny Heinzen, All Rights Reserved

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